The development and implementation of a web-based tool to support the SAP AG Total Customer Experience Buying process.

Project Objectives

• Develop an end-to-end, web based tool which integrates with SAP CRM to support the SAP AG “Total Customer Experience” (TCE) buying process for its midsized enterprise market
• Enable sales professionals to understand where the prospective customer is in the sales process and their level of engagement
• Deploy an intuitive and user friendly interface
• Fully integrate with SAP CRM and utilize standard CRM objects and data
• The tool must integrate with SAP Enterprise Portal; leverage existing SSO (single sign on) and SAP Composite Application Framework (SAP CAF)

 

Implementation Highlights

• On time and on budget
• Solution utilized leading edge UI technology and Enterprise Service Oriented Architecture
• Innovative and revolutionary user interface - "it is as easy as going to a Disney store and picking up a toy" - feedback from a business user

   

Benefits

• Fully integrates with business partner and opportunity management data and functionality in SAP CRM system
• Provides an intuitive, interactive, web-based front-end with which provides users with rapid access to relevant content; rapid switching between prospects; and to other tools in either a guided (pop-up help) or unguided (help turned off) manner to support customer buying scenarios
• Provides an end-to-end framework to the relevant methodology and content to increase sales efficiency and to win deals
• No user training was required to use the tool

Also see: http://www.zui.co.uk/sales_process.html