Douglas Smith, Business Solutions Manager at Heineken UK, will deliver insight into how Heineken reinvigorated its CRM programme and delivered measureable business benefit through its innovative approach to the implementation of SAP technology.

Learn how Heineken UK reinvigorated its CRM programme and delivered measureable business benefit through its innovative approach to the implementation of SAP technology. The presenters will discuss the key drivers behind the CRM programme, the approach taken, the pros and cons of being innovative and give insight as to the business impact. The presenters will demonstrate the solution delivered to the Heineken UK sales force and discuss the underlying technologies.

To meet with Heineken or the DVW experts onsite, email: holly.scott-donaldson@dvwsolutions.com

For more information on booking your place at this event, please visit the conference website