We were recently engaged to carry out an evaluation of SAP Hybris Marketing for an NYSE-listed telco. Our client had a complex marketing infrastructure with SAP CRM Marketing and SAP RTOM at the core and they wanted to assess whether to continue to invest in the current marketing platform or to make the move to SAP Hybris Marketing.

​A couple of weeks ago, I taught a SAP Cloud for Customer (C4C) class to a group of 15 at SAP UK. The participant group size has consistently been in the 10 to 15 range across Europe for the last 12 months or so. While last year the attendee profile was exclusively SAP partners this year customers are making up 20% to 30% of the class size. This has been great to see because it not only means that SAP C4C is in the ascendency within the partner community it is also showing that early partner investment in the solution is translating into sales and projects.

Leadfeeder is one of a new breed of cloud companies that turn anonymous website visitors into Leads. De Villiers Walton has integrated Leadfeeder into SAP Cloud for Customer so that Leads can be extracted from Leadfeeder and converted into SAP Cloud for Customer Leads.