Check out Darron Walton of De Villiers Walton's presentation on the future of cloud-based CRM presented at the Investigo SAP cloud event November 2016.
 Do you want to be able to send SMS messages directly from your SAP systems? Perhaps you’ve already considered SAP SMS 365 but your expected message volumes are too low to justify the investment. On the other hand, you may simply want a solution that is cost-effective, easier to implement but every bit as secure as SAP SMS 365.
 We were recently engaged to carry out an evaluation of SAP Hybris Marketing for an NYSE-listed telco. Our client had a complex marketing infrastructure with SAP CRM Marketing and SAP RTOM at the core and they wanted to assess whether to continue to invest in the current marketing platform or to make the move to SAP Hybris Marketing.
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